Hygiene in the hotel and hospitality industry: Top subject in social networks
>Hygiene is the most important criterion for 97% of guests*
>Even small amounts of dirt are remembered
>Guests as influencers on review portals
>Good reviews thanks to UNGER products
Flawless hygiene and a well-cared-for appearance are the most important factors* for 97 percent of guests in the hospitality industry, and these factors appear consistently as the top subjects in the social networks. Guests express their view particularly in review portals. And with a great deal of engagement. If the hygiene standard is not right, the story grows wings online – a veritable shitstorm! Decision-makers should not underestimate this.
Guests in a hotel or restaurant go home with a certain impression. And what’s more: Not only do they share their experiences with family and friends, they also increasingly share their opinion online, and so act as influencers. Comments and reviews of hotels and restaurants can be posted on numerous portals. There are also blogs and other social media channels, such as Facebook and Twitter. Experiences spread extremely quickly, whether good or bad.
According to one study, online reviews by guests are said to be one of the most important aids to decision-making. 67 percent of those surveyed read the comments, while the best possible review is a pre-requisite for a visit for 13 percent*. If a poor standard of hygiene is published, potential guests avoid that hotel or restaurant, which can eat into turnover as a consequence.
Bad reviews due to small issues
Even very small marks in the lobby, dirt in the stairway or in the lifts attract the guests’ attention. Above all, glass areas such as mirrors and windows come under the spotlight. Areas of dirt, fingerprints or smudges are very obvious. The same goes for sanitary areas – no guest wants to come across any dirt here. The guest really notices areas of dirt and this influences their experience just as much as flawless conditions. You only get one chance to make a first impression, and this has to be perfect.
Visitor satisfaction guarantees good reviews
For great reviews, one factor is particularly critical: perfect hygiene conditions*. With the professional cleaning equipment from UNGER, dirt and odours disappear without trace. Fast, intuitive use of the cleaning equipment is a major advantage when there is a sudden appearance of dirt. UNGER products stand out from the crowd thanks to the best possible quality in terms of design and material, which guarantees effective, highly-ergonomic use. This means dirt disappears at lightning speed and without trace – without disturbing the guests.
The pleasure of perfect hygiene conditions is reflected in the reviews, and this naturally attracts more guests to your hotel or restaurant.
Promote positive reviews: The better the reputation, the higher the turnover ultimately. Find out about UNGER products now - they are tailored perfectly to your business and guarantee guest satisfaction - online and offline.
*Sources: P&G Professional – onvista, www.qualtrics.com, www.v-i-r.de
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