Hygiene in the hotel and hospitality industry: Top subject in social networks

>Hygiene is the most important criterion for 97% of guests*

>Even small amounts of dirt are remembered

>Guests as influencers on review portals

>Good reviews thanks to UNGER products

Flawless hygiene and a well-cared-for appearance are the most important factors* for 97 percent of guests in the hospitality industry, and these factors appear consistently as the top subjects in the social networks. Guests express their view particularly in review portals. And with a great deal of engagement. If the hygiene standard is not right, the story grows wings online – a veritable shitstorm! Decision-makers should not underestimate this.

Guests in a hotel or restaurant go home with a certain impression. And what’s more: Not only do they share their experiences with family and friends, they also increasingly share their opinion online, and so act as influencers. Comments and reviews of hotels and restaurants can be posted on numerous portals. There are also blogs and other social media channels, such as Facebook and Twitter. Experiences spread extremely quickly, whether good or bad.
According to one study, online reviews by guests are said to be one of the most important aids to decision-making. 67 percent of those surveyed read the comments, while the best possible review is a pre-requisite for a visit for 13 percent*. If a poor standard of hygiene is published, potential guests avoid that hotel or restaurant, which can eat into turnover as a consequence.

Bad reviews due to small issues

Even very small marks in the lobby, dirt in the stairway or in the lifts attract the guests’ attention. Above all, glass areas such as mirrors and windows come under the spotlight. Areas of dirt, fingerprints or smudges are very obvious. The same goes for sanitary areas – no guest wants to come across any dirt here. The guest really notices areas of dirt and this influences their experience just as much as flawless conditions. You only get one chance to make a first impression, and this has to be perfect.

Visitor satisfaction guarantees good reviews

For great reviews, one factor is particularly critical: perfect hygiene conditions*. With the professional cleaning equipment from UNGER, dirt and odours disappear without trace. Fast, intuitive use of the cleaning equipment is a major advantage when there is a sudden appearance of dirt. UNGER products stand out from the crowd thanks to the best possible quality in terms of design and material, which guarantees effective, highly-ergonomic use. This means dirt disappears at lightning speed and without trace – without disturbing the guests.
The pleasure of perfect hygiene conditions is reflected in the reviews, and this naturally attracts more guests to your hotel or restaurant.

Promote positive reviews: The better the reputation, the higher the turnover ultimately. Find out about UNGER products now - they are tailored perfectly to your business and guarantee guest satisfaction - online and offline.

 

*Sources: P&G Professional – onvista, www.qualtrics.com, www.v-i-r.de

 

This could be also interesting:

Add a comment

No comments so far.
New comment

Currently popular:

Stability and safety: taking cleaning to new heights with the right water-fed pole from UNGER

> Stable, therefore safer

> Clean windows, solar panels, and façades up to 20 m (67 feet) high

> The tensile strength guarantees the pole's stability

> The right water-fed pole for each application

The Sarikohn report confirms: more efficient cleaning by means of the erGO! clean floor cleaning system

 > An independent report confirms the efficiency of the erGO! clean floor cleaning system

> 76 percent more area coverage for spot cleaning

> 34.5 minutes time saving and more working time for quality enhancing measures

> Evaluations of the report at a glance

Making the dirty clean: show us your cleaning success stories

> Demanding cleaning tasks

> What challenge have you mastered?

>Send us your before & after shots

“Buying cheap means paying twice”

> Interview with hygiene expert Sabine R. Mück

> Advantages of high-grade cleaning equipment

> Greater area coverage with less required time leads to lower cost

> Advantages of ergonomic floor cleaning systems

The most common sources of error when working with pure water

It is a fact: the use of pure water has revolutionized window cleaning and brings about significant time and cost savings – at least when used correctly.