Your unique selling proposition: how to stand out from the competition
> What does "USP" actually mean?
> Why you need to stand out from the competition
> The USP principle
> Tips and tricks: These are possible unique selling propositions
If you want to establish yourself on the market and be successful, you need to stand out from the competition. This is done with your USP, your unique selling proposition.
The principle of the USP originally comes from marketing and sales psychology. It describes that special something that makes a product or service appear unique. This unique selling proposition illustrates your superiority over the competition. It tells your customers that you are the best and really only choice for them. The USP is therefore typically the basis of an advertising campaign.
First of all, you should find out where your strengths lies, what makes you unique. This "uniqueness" can, for example, be the exceptional quality of your work, special methods you use, out-of-the-ordinary services you offer, or special expertise. But it can also be something purely communicative. With certain advertising strategies, such as eye-catching flyers, advertising messages on posters, or even so-called "guerrilla" marketing, you can make yourself stand out from the crowd. What also helps: a good website. Having your own homepage and actively using social media as digital business cards is key to attracting new customers and keeping the loyalty of existing customers. Just as effective is old-school word of mouth. An example: Giving a customer a discount on their next order when they recommend you to a new customer.
So what's your take on this?
How do you stand out from the competition as glass and building cleaners? What is your USP? Share your experiences by posting a comment here or on Facebook.
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